Packaging Content for Delivery

An apparatus comprising:

• at least one processor;
• and
• memory storing instructions that, when executed by the at least one processor, cause the apparatus to:
• send, to a computing device, a first request for content in a first format in which a first content segment, of a plurality of content segments of the content, comprises first position information for the plurality of content segments;
• receive, from the computing device based on the first request, the plurality of content segments of the content in the first format;
• send, to the computing device, a second request for content in a second format in which each content segment, of a plurality of content segments of the content in the second format, comprises corresponding position information that is based on the first position information;
• and
• receive, from the computing device based on the second request, the plurality of content segments of the content in the second format.

One or more non-transitory computer-readable media storing instructions that, when executed, cause:

• sending, by a computing device, a first request for content in a first format in which a first content segment, of a plurality of content segments of the content, comprises first position information for the plurality of content segments;
• receiving, by the computing device based on the first request, the plurality of content segments of the content in the first format;
• sending, by the computing device, a second request for content in a second format in which each content segment, of a plurality of content segments of the content in the second format, comprises corresponding position information that is based on the first position information;
• and
• receiving, by the computing device based on the second request, the plurality of content segments of the content in the second format.