Online merchant review system and method utilizing dynamic url redirection for distributing review requests

A system comprising:

• a memory to store instructions;
• and
• a processing device, operatively coupled to the memory to execute the instructions to perform operations comprising:
• receiving, from a merchant system associated with a merchant, assignment of a weight value corresponding to each website of a plurality of websites configured to receive a review associated with a merchant;
• receiving, from the merchant system, a distribution parameter associated with the plurality of websites, wherein the distribution parameter comprises a rule governing placement of a review of the merchant among the plurality of websites;
• providing, to a user system, a request to provide the review of the merchant, the request comprising a link;
• receiving, from the user system, an indication associated with the link;
• collecting, from the user system, information about a user associated with the user system;
• in response to receiving the indication, identifying, by a redirection container, a first website of the plurality of websites based on the weight value corresponding to each website of the plurality of websites, the distribution parameter, and the information about the user associated with the user system;
• and
• redirecting, via the redirection container, a web browser of the user system to the first website for posting an online review of the merchant.

A computer-implemented method comprising:

• selecting, by a processing device of a computing system, a client device of a user to provide a review of a merchant;
• detecting a condition associated with the client device, wherein the condition indicates that the client device is associated with a location of a merchant;
• identifying, by the computing system, a weighted event factor associated with a plurality of websites;
• identifying, by the computing system, an input parameter provided by the merchant;
• determining, by the computing system, based on the weighted event factor and the input parameter, a first website of the plurality of websites to receive the review of the merchant, wherein the first website meets a recency time indicator of reviews for the location associated with the merchant;
• transmitting, via a computer network, a dynamic redirection container comprising at least a uniform resource locator (URL) of the first website to the client device that redirects the client device to the URL of the first website to submit a posted review;
• receiving via the dynamic redirection container the posted review of the merchant at the first website from the client device over the computer network;
• and
• updating, by the computing system, the weighted event factor based on the posted review for the merchant provided by the client device.

A computer-implemented method comprising:

• selecting, by a processing device of a computing system, a client device of a user to provide a review of a merchant;
• detecting a condition associated with the merchant, wherein the condition indicates a change of external information about the merchant;
• identifying, by the computing system, a weighted event factor associated with a plurality of websites;
• identifying, by the computing system, an input parameter provided by the merchant;
• determining, by the computing system, based on the change of external information about the merchant, the weighted event factor and the input parameter, a first website of the plurality of websites to receive the review of the merchant;
• transmitting, via a computer network, a dynamic redirection container comprising at least a uniform resource locator (URL) of the first website to the client device that redirects the client device to the URL of the first website to submit a posted review;
• receiving via the dynamic redirection container the posted review of the merchant at the first website from the client device over the computer network;
• and
• updating, by the computing system, the weighted event factor based on the posted review for the merchant provided by the client device.