Systems and methods for augmenting real-time electronic bidding data with auxiliary electronic data

A system for augmenting a bid request, the system including:

• at least one data storage device storing instructions for augmenting a bid request;
• and
• at least one processor configured to execute the instructions to perform a method for augmenting the bid request, the method including:
• receiving, at a server, a bid request, the bid request including a user identifier;
• determining, by the server, proprietary data to include in an augmented bid request, the proprietary data associated with the user identifier;
• generating, by the server, the augmented bid request based on the bid request and the user identifier, the augmented bid request being formatted into a standardized bid request;
• prior to a bidding process, adjusting the augmented bid request based on the proprietary data;
• and
• transmitting, by the server, the adjusted bid request to an impression bidder.

A non-transitory computer-readable medium storing instructions that, when executed by a computer, cause the computer to perform a method for augmenting data bid request, the method including:

• receiving, at a server, a bid request, the bid request including a user identifier;
• determining, by the server, proprietary data to include in an augmented bid request, the proprietary data associated with the user identifier;
• generating, by the server, the augmented bid request based on the bid request and the user identifier, the augmented bid request being formatted into a standardized bid request;
• prior to a bidding process, adjusting the augmented bid request based on the proprietary data;
• and
• transmitting, by the server, the adjusted bid request to an impression bidder.