In a system including a plurality of merchants conducting transactions on respective accounts issued to respective consumer account holders, a method, for each of a plurality of account holders, comprising:
- gathering account holder data for the account holder over a network through paging based on the gathered account holder data, wherein:
- account holder user data for the account holder includes a physical address corresponding to a broadcast receiver;
- and
- an account holder profile that includes an account number;
- broadcasting, over the network, content interleaved with an advertisement corresponding to a merchant having a physical address, wherein:
- the advertisement interleaved within the broadcast content is addressed for broadcast delivery exclusively to a logical address of the broadcast receiver;
- the merchant has a corresponding merchant profile that includes a physical address;
- and
- the respective physical addresses of the merchant and the broadcast receiver are determined to be within the same vicinity as the merchant when:
- the respective physical addresses of the merchant and the broadcast receiver have a navigation time therebetween;
- the navigation time is determined by a navigation algorithm for at least one predetermined transportation mode;
- the navigation time is within a predetermined minimum time and a predetermined maximum time;
- and
- the navigation algorithm determines the navigation time for the at least one predetermined transportation mode;
- receiving or accessing data associated with a transaction;
- determining from the data associated with the transaction that:
- the transaction was conducted by the merchant;
- and
- the transaction was conducted on the account number of the account holder;
- determining a length of elapsed time between:
- the time of the transaction;
- and
- the time of the broadcast of the advertisement interleaved within the broadcast content;
- and
- triggering, as a result of detecting the occurrence of the transaction associated with the account number, a determination of whether:
- the transaction is linked to the broadcast of the advertisement interleaved within the broadcast content;
- and
- the respective physical addresses of the merchant and the broadcast receiver are in the same vicinity, wherein:
- if the transaction is linked to the broadcast of the advertisement interleaved within the broadcast content;
- and
- if the respective physical addresses of the merchant and the broadcast receiver are in the same vicinity,
- then:
- determining with a level of certainty whether the transaction is linked to the broadcast of the advertisement within interleaved the broadcast content, wherein the determined level of certainty varies based on:
- the length of the elapsed time;
- the data related to the broadcast of the advertisement interleaved within broadcast content;
- and
- the data associated with the transaction;
- and
- based on the determined level of certainty and the data related to the broadcast of the advertisement interleaved within the broadcast content, generating an incentive for the account holder to conduct another said transaction with the merchant;
- detecting an occurrence of the another said transaction with the merchant;
- generating and communicating a post-transaction survey to the account holder after the detection of the another said transaction with the merchant;
- receiving, via the supplemental return channel, a completed survey from the account holder containing an evaluation of the another said transaction with the merchant;
- and
- using the result of the post-transaction survey to compute the determined level of certainty.