Context-aware systems and methods for selecting smartphone applications/services and awarding reward tokens

A computer-implemented method for awarding reward points to a user of a mobile computing device containing a plurality of applications, said method executed by a microprocessor running program instructions stored in a computer-readable non-transitory storage medium coupled to said microprocessor, and said method comprising the steps of:

• (a) determining context attributes of said user of said mobile computing device, said context attributes comprising a frequency and a duration of usage of said plurality of applications by said user;
• (b) awarding reward points to said user based on said context attributes, wherein said reward points are converted into a cash value represented by cryptocurrency tokens;
• and
• (c) storing said reward points in a digital wallet on said mobile computing device.

A method of curating and presenting applications installed on a mobile device, said method executed by a microprocessor running program instructions stored in a computer-readable non-transitory storage medium coupled to said microprocessor, and said method comprising the steps of:

• (a) determining a user context based on a pattern of usage of said applications by said user, said pattern of usage comprising a frequency of usage and location data of said user, and said user context represented by one or more user context attributes;
• (b) selecting a subset of applications from said applications based on matching said one or more user context attributes with one or more application context attributes of said applications installed on said mobile device;
• (c) generating a rank-ordered list of said subset of applications according to their relevance to said user;
• and
• (d) displaying said rank-ordered list of said subset of applications on said mobile device.

A computer system for recommending and presenting applications on a mobile device to a user, said computer system comprising a non-transitory storage medium storing computer-readable program instruction on said mobile device and a microprocessor coupled to said non-transitory storage medium for executing said program instructions, said computer system further comprising:

• (a) a context assignor module configured to determine relevant contexts of said user and to assign weights to said relevant contexts;
• (b) a recommendation engine configured to generate a rank-order of said applications based on said relevant contexts;
• and
• (c) an interface module that presents said applications to said user in a prioritized order based on said rank-order.

A mobile device configured for presenting to a user, recommended applications from a plurality of applications installed on said mobile device, said mobile device comprising a non-transitory storage medium storing computer-readable program instruction and a microprocessor coupled to said non-transitory storage medium for executing said program instructions, said mobile device further comprising:

• (a) a module for determining a user context wherein said user context is represented by one or more user context attributes and wherein said one or more user context attributes comprise a pattern of usage of said plurality of applications by said user and a profile of said user, and wherein said pattern of usage comprises a frequency of usage and location data of said user;
• (b) a recommendation module that determines said recommended applications based on comparing said one or more user context attributes with one or more application context attributes of said plurality of applications;
• and
• (c) an interface module that displays said recommended applications to said user in an ordered list based on their relevance to said user.