Method and system for predicting and optimizing variable rewards for user achievement of goals

A variable rewards system comprising:

• a downloadable application for storage in a memory of a user mobile communication device and execution by a processor thereof to cause said user's mobile communication device to receive input of at least one activity goal;
• a rewards platform, said rewards platform comprising at least one server and a data storage device, said server comprising a communication interface, a processor, a memory and machine readable code stored in said memory and executable by said processor to cause said server to:
• store, in a database associated with said data storage device, said at least one activity goal of said user, said activity goal comprising activity criteria;
• implement a tracking engine, said tracking engine configured to:
• receive digital data regarding a user's engagement in at least one user activity from an external device or system over an electronic communications network;
• transform the digital data into activity metrics
• determine if said activity metrics meet said activity criteria for said at least one activity goal;
• and
• when said activity information meets said activity criteria, output a reward trigger;
• implement a random number generator;
• implement a reward randomizer which is configured to utilize an output of the random number generator to randomly select and output a randomly generated reward;
• implement a predictive reward optimizer which is configured to output an optimized reward, which optimized reward is determined, by comparison of past user activity information stored in said database to an expected activity response for one or more prior rewards awarded to said user, to predict compliance of said user's future engagement in activities with at least one of said activity goals;
• and
• implement a rewards engine, said rewards engine configured to:
• select, in response to said reward trigger, either said randomly generated award or said optimized reward, wherein said selection of said randomly generated award has at least one first frequency and said selection of said optimized reward has at least one second frequency;
• and
• transmit, via an electronic communication link with said user's mobile communication device for use by said downloadable application in causing a video display thereof to display an indication of said selected reward to said user.