Methods and systems for transaction level privacy control

A server system, comprising:

• a memory configured to store instructions;
• a communication interface;
• and
• a processor in communication with the memory and the communication interface, the processor configured to execute the instructions stored in the memory and thereby cause the server system to perform at least in part to:
• receive a user input for masking a subset of data fields of a plurality of data fields in transaction data associated with a payment transaction performed between a cardholder and a merchant, the user input received within a pre-defined time period of occurrence of the payment transaction;
• assign a mask label to the subset of data fields in the transaction data;
• upon receiving a transaction insight request for the payment transaction from a third party server, determine whether the mask label is assigned to the subset of data fields;
• generate masked transaction data for the payment transaction based, at least in part, on masking the subset of data fields associated with the payment transaction in the transaction data;
• and
• facilitate transfer of the masked transaction data to the third party server.

A non-transitory computer-readable storage medium comprising computer-executable instructions that, when executed by at least a processor of a server system, cause the server system to perform a method comprising:

• receiving a user input for masking a subset of data fields of a plurality of data fields in transaction data associated with a payment transaction performed between a cardholder and a merchant, the user input received within a pre-defined time period of occurrence of the payment transaction;
• assigning a mask label to the subset of data fields in the transaction data;
• upon receiving a transaction insight request for the payment transaction from a third party server, determining whether the mask label is assigned to the subset of data fields;
• generating masked transaction data for the payment transaction based, at least in part, on masking the subset of data fields associated with the payment transaction in the transaction data;
• and
• facilitating transfer of the masked transaction data to the third party server.