System and method for automatic calendaring

A method for automatically informing a user of events of interest, comprising:

• receiving activity data associated with the user;
• analyzing the activity data;
• detecting, based on the analysis, an entity of interest the user;
• searching a database of events for potential event information related to the entity of interest;
• and
• generating a calendar of events relating to the entity of interest in response to the searching.

An automated calendaring system, comprising:

• a communication interface configured to exchange data over a network;
• a database that stores event information;
• and
• one or more processors configured to:
• receive first event information from an entity via the communication interface;
• perform a scraping operation with respect to an external source to obtain second event information;
• update the database with the first event information and the second event information;
• receive activity data associated with a user relating to an interaction with the entity;
• enroll the user in automated calendaring with respect to the entity;
• retrieve the stored event information associated with the entity;
• and
• generating a customized calendar for the user that includes the event information.