Monitoring and alerting mechanisms

A computing system, comprising:

• one or more processors;
• and
• memory storing instructions that, when executed by the one or more processors, cause the system to perform:
• receiving a monitoring request, wherein the monitoring request comprises one or more entities or attributes, from a database, to be monitored, one or more rules to be evaluated with respect to the entities or attributes, and one or more actions to be selectively triggered based on the evaluation;
• obtaining event data associated with the entities or the attributes, wherein the event data comprises sequences of events associated with the entities or the attributes;
• evaluating a level of conformity or nonconformity of the event data to the one or more rules associated with a subset of the entities or attributes;
• based on the level of conformity or nonconformity, determining any level of an alert to be triggered;
• selectively triggering the alert based on the determined level of the alert;
• and
• performing a downstream action associated with the determined level of the alert.