Centralized processes for feature generation and management within web-based computing environments

A computer-implemented method, comprising:

• using at least one processor, transmitting, to a device, first data characterizing a plurality of features, the first data causing an application program executed by the device to present interface elements associated with the features within one or more portions of a digital interface;
• receiving, from the device, and using the at least one processor, second data that identifies at least a subset of the features, and based on the second data, generating, using the at least one processor, elements of executable code associated with a calculation of a corresponding feature value for each of the subset of the features;
• and
• transmitting third data that includes the elements of executable code to the device using the at least one processor, the third data causing the executed application program to present the elements of executable code within one or more additional portions of the digital interface.

A device, comprising:

• a communications interface;
• a memory storing instructions;
• and
• at least one processor coupled to the communications interface and to the memory, the at least one processor being configured to execute the instructions to:
• receive, via the communication interface, first data characterizing a plurality of features, and perform operations that present interface elements associated with the features within one or more portions of a digital interface;
• obtain second data indicative of a selection of at least a subset of the features, and transmit at least a portion of the second data to a computing system via the communications interface, the computing system being configured to generate, based on the portion of the second data, elements of executable code associated with a calculation of a corresponding feature value for each of the subset of the features;
• and
• receive third data that includes the elements of executable code to the computing system via the communications interface, and perform operations that present the elements of executable code within one or more additional portions of the digital interface.