System and method for adaptively providing an estimated time of arrival by providing a personalized map of a driver for the ride

A server for adaptively providing an estimated time of arrival for a ride by providing a personalized map for a driver for the ride, the server comprising:

• at least one processor;
• and at least one memory including computer program code;
• the at least one memory and the computer program code configured to, with the at least one processor, cause the server at least to:
• retrieve a recommended route for the ride:
• identify historical ride information relating to the driver, the historical ride information identifying a driving behaviour of the driver based on rides that have been taken;
• and
• provide a personalized map for the driver based on the retrieved recommended route and the identified historical ride information so as adaptively provide an estimate time of arrival for a ride.