Audience attendance monitoring through facial recognition
AssigneeGoogle Inc.
InventorsDavid Deephanphongs, Ken Krieger
Life of this patent
Estimating the term…
Abstract
In accordance with some implementations, a method for measuring viewership of media content is disclosed. The method is performed on a client system. The client system obtains identification information for individuals who have agreed to participate in a media viewership totals measurement study, detects a first user of the client system, determines media content being presented in proximity to the first user, automatically determines if the first user is an individual who has agreed to participate in the media viewership totals measurement study; and generates viewership data according to the determination.
Claims20
A method comprising:
- determining, by a client system, that a user agreed to participate in a media viewership study;
- displaying, on the client system, media content associated with an event list, the media content being viewed by the user of the client system;
- based on the user agreeing to participate in the media viewership study, gathering, by the client system, physical indicia information associated with the user while viewing the media content;
- correlating the physical indicia information to events included in the event list;
- analyzing an interest of the user in the media content using the physical indicia information associated with description information for the events included in the event list;
- based on the analyzing of the interest of the user, determining that an event category associated with the media content is of interest to the user;
- and
- providing the interest of the user in the event category to a server system for inclusion in the media viewership study.
An electronic device comprising:
- one or more processors;
- and
- memory storing one or more programs to be executed by the one or more processors, the one or more programs comprising instructions for:
- determining, by a client system, that a user agreed to participate in a media viewership study;
- displaying, on the client system, media content associated with an event list, the media content being viewed by the user of the client system;
- based on the user agreeing to participate in the media viewership study, gathering, by the client system, physical indicia information associated with the user while viewing the media content;
- correlating the physical indicia information to events included in the event list;
- analyzing an interest of the user in the media content using the physical indicia information associated with description information for the events included in the event list;
- based on the analyzing of the interest of the user, determining that an event category associated with the media content is of interest to the user;
- and
- providing the interest of the user in the event category to a server system for inclusion in the media viewership study.
A non-transitory computer-readable medium comprising computer executable instructions that, when executed by a processor, cause the processor to perform a method comprising:
- determining, by a client system, that a user agreed to participate in a media viewership study;
- displaying, on the client system, media content associated with an event list, the media content being viewed by the user of the client system;
- based on the user agreeing to participate in the media viewership study, gathering, by the client system, physical indicia information associated with the user while viewing the media content;
- correlating the physical indicia information to events included in the event list;
- analyzing an interest of the user in the media content using the physical indicia information associated with description information for the events included in the event list for the media content;
- based on the analyzing of the interest of the user, determining that an event category associated with the media content is of interest to the user;
- and
- providing the interest of the user in the event category to a server system for inclusion in the media viewership study.
Dependencies are inferred from the claim text.