Integration of digital history with visits to physical venues

A method comprising:

• detecting a ping from a device received by a wireless access point of a venue;
• determining, based on the ping, that the device is located within the venue by applying a machine-learned model trained based at least in part on a boundary of the venue;
• obtaining a device user identifier associated with a user of the device;
• transmitting the device user identifier to the identity matching server;
• receiving, from the identity matching server, an anonymous identifier corresponding to the device user identifier;
• receiving, from the identity matching server, tracking data from the client device;
• generating a customer journey timeline for the user describing the tracking data and the detection of the device within the venue;
• and
• selecting, for a website visited by the user of the device, a version of the website from a plurality of website versions to display to a different visitor to the website based on the customer journey timeline.

A system comprising a non-transitory computer readable storage medium storing executable instructions and a hardware processor, the instructions, when executed by the hardware processor, configured to cause the system to:

• detect a ping from a device received by a wireless access point of a venue;
• determine, based on the ping, that the device is located within the venue by applying a machine-learned model trained based at least in part on a boundary of the venue;
• obtain a device user identifier associated with a user of the device;
• transmit the device user identifier to the identity matching server;
• receive, from the identity matching server, an anonymous identifier corresponding to the device user identifier;
• receive, from the identity matching server, tracking data from the client device;
• generate a customer journey timeline for the user describing the tracking data and the detection of the device within the venue;
• and
• select, for a website visited by the user of the device, a version of the website from a plurality of website versions to display to a different visitor to the website based on the customer journey timeline.