Integrated experience for applications within a mobile application

A method, the method comprising:

• operating a first application on a device;
• communicating information, over a network, between the device and a first computer system;
• activating a second application within the first application according to the information;
• dedicating a portion of a display of the first computer system for use by a second computer system;
• and
• controlling the dedicated portion of the display via the second application and the second computer system, wherein the first computer system is unable to control the dedicated portion of the display while the second computer system is controlling the dedicated portion of the display.

A system, the system comprising:

• a device operable to:
• execute a first application,
• communicate, over a network, a request to a first computer system to add a second application within the first application,
• access information from the first computer system to enable an activation of the second application,
• display an interface element representing the second application, and
• establish a dedicated portion of a display of the first computer system for use by the second application at a second computer system, wherein the first computer system is unable to control the dedicated portion of the display while the second computer system is controlling the dedicated portion of the display.