Product design generator

A computer program product for new product design generation comprising one or more computer readable storage media, and program instructions collectively stored on the one or more computer readable storage media, the program instructions executable by a processor to cause the processor to perform operations comprising:

• establishing a product design database based at least in part on product design data received from a product image repository, wherein the product design data is representative of a plurality of product designs;
• ranking each product design of the plurality of product designs stored on the product design database based on a ranking metric derived from market data corresponding to existing retail products;
• constructing a product design ranking based on a relative ranking between each of the product designs that have been ranked;
• generating a new product design using a machine learning model based on the plurality of product designs and the product design ranking;
• evaluating whether the new product satisfies a design constraint;
• upon an evaluation that the new product design satisfies the design constraint, storing the new product design in the product design database;
• and
• displaying the new product design via an interface.

A computer system comprising a processor and one or more computer readable storage media, and program instructions collectively stored on the one or more computer readable storage media, the program instructions executable by the processor to cause the processor to perform operations comprising:

• establishing a product design database based at least in part on product design data received from a product image repository, wherein the product design data is representative of a plurality of product designs;
• ranking each product design of the plurality of product designs stored on the product design database based on a ranking metric derived from market data corresponding to existing products;
• constructing a product design ranking based on a relative ranking between each of the product designs that have been ranked;
• generating a new product design using a machine learning model based on the plurality of product designs and the product design ranking;
• evaluating whether the new product satisfies a design constraint;
• upon an evaluation that the new product design satisfies the design constraint, storing the new product design in the product design database;
• and
• displaying the new product design via an interface.