Playing Different Advertising in Media Seamlessly
AssigneeInternational Business Machines Corporation
InventorsSatyam Jakkula, Sarbajit K. Rakshit, Sudhanshu Sekher Sar, Sudheesh S. Kairali
Life of this patent
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Abstract
Dynamically overlaying advertising on media seamlessly is provided. An advertisement generator is directed to generate advertising corresponding to each particular winning entity on an e-auction website in response to an e-auction component assigning advertising rights to corresponding winning entities. The advertising corresponding to each particular winning entity is overlayed on a specific set of virtual advertisement placeholders assigned to that particular winning entity within media dynamically while the media is playing on a set of client devices without stopping scene flow of the media.
Claims20
A computer-implemented method for dynamically overlaying advertising on media seamlessly, the computer-implemented method comprising:
- directing, by a computer, an advertisement generator to generate advertising corresponding to each particular winning entity on an electronic-auction (e-auction) website in response to an e-auction component assigning advertising rights to corresponding winning entities;
- and
- overlaying, by the computer, the advertising corresponding to each particular winning entity on a specific set of virtual advertisement placeholders assigned to that particular winning entity within media dynamically while the media is playing on a set of client devices without stopping scene flow of the media.
A computer system for dynamically overlaying advertising on media seamlessly, the computer system comprising:
- a communication fabric;
- a storage device connected to the communication fabric, wherein the storage device stores program instructions;
- and
- a processor connected to the communication fabric, wherein the processor executes the program instructions to:
- direct an advertisement generator to generate advertising corresponding to each particular winning entity on an electronic-auction (e-auction) website in response to an e-auction component assigning advertising rights to corresponding winning entities;
- and
- overlay the advertising corresponding to each particular winning entity on a specific set of virtual advertisement placeholders assigned to that particular winning entity within media dynamically while the media is playing on a set of client devices without stopping scene flow of the media.
A computer program product for dynamically overlaying advertising on media seamlessly, the computer program product comprising a computer-readable storage medium having program instructions embodied therewith, the program instructions executable by a computer to cause the computer to:
- direct an advertisement generator to generate advertising corresponding to each particular winning entity on an electronic-auction (e-auction) website in response to an e-auction component assigning advertising rights to corresponding winning entities;
- and
- overlay the advertising corresponding to each particular winning entity on a specific set of virtual advertisement placeholders assigned to that particular winning entity within media dynamically while the media is playing on a set of client devices without stopping scene flow of the media.
Dependencies are inferred from the claim text.