Reward System For Micro Influencers In A Social Media Marketing Campaign

A system for facilitating a social media marketing campaign, comprising:

• at least one server with a processor and program computer code for administering a campaign, the at least one server monitoring at least one social media platform;
• wherein the at least one server monitors the at least one social media platform to identify social media posts associated with the campaign made by a plurality of influencers participating in the campaign and to identify associations between a plurality of customers and the social media posts associated with the campaign made by the plurality of influencers;
• wherein, for each detection of one of said customers at a location associated with the campaign that is attributable to each influencer, the at least one server awards said influencer a customer location point amount corresponding to a point value assigned to the detection of one of said customers at the location;
• wherein, for each influencer participating in the campaign, the at least one server calculates a ratio of (a) a total point amount reflecting the sum of all point amounts awarded to said influencer during the campaign, to (b) a total point amount reflecting all point amounts awarded to all influencers during the campaign;
• and
• wherein the at least one server determines a reward to be awarded to at least one of the influencers at the conclusion of the campaign based at least in part on the ratio calculated for said influencer.

A system for facilitating a social media marketing campaign, comprising:

• at least one server with a processor and program computer code for administering a campaign, the at least one server monitoring at least one social media platform;
• wherein the at least one server monitors the at least one social media platform to identify social media posts associated with the campaign made by a plurality of influencers participating in the campaign and to identify associations between a plurality of customers and the social media posts associated with the campaign made by the plurality of influencers;
• wherein, for each detection of one of said customers at a location associated with the campaign that is attributable to each influencer, the at least one server awards said influencer a customer location point amount corresponding to a point value assigned to the detection of one of said customers at the location;
• wherein, for each influencer participating in the campaign, the at least one server from time to time during the campaign calculates a current total point amount reflecting the sum of all point amounts awarded to said influencer during the campaign;
• wherein, for each influencer participating in the campaign, the at least one server, prior to the conclusion of the campaign, publishes during the campaign the current total point amount reflecting the sum of all point amounts awarded to said influencer during the campaign to incentivize competition among the plurality of influencers;
• and
• wherein the at least one server determines a reward to be supplied to at least one of the plurality of influencers at the conclusion of the campaign based at least in part on the total point amount awarded to each of the plurality of influencers.