Methods and systems for dynamically providing content

A method for dynamically providing content to a user, comprising:

• receiving a recommendation matrix comprising model coefficients representing a weight associated with one or more combinations of data capture events and offers;
• generating a feature matrix comprising one or more feature data values calculated based on one or more events associated with a mobile device or the user;
• generating an offer score matrix comprising score values associated with each of the offers based on the recommendation matrix and the feature matrix,
• selecting a first offer from the offers based on the score values;
• sending a signal identifying the first offer to a content server;
• receiving, from the content server, first content to be presented via the mobile device to the user, the first content being selected based on the signal identifying the first offer.

One or more non-transitory computer-readable media storing computer program instructions that, when executed by one or more processors, effectuate operations comprising:

• receiving a recommendation matrix comprising model coefficients representing a weight associated with one or more combinations of data capture events and offers;
• generating a feature matrix comprising one or more feature data values calculated based on one or more events associated with a mobile device or a user;
• generating an offer score matrix comprising score values associated with each of the offers based on the recommendation matrix and the feature matrix,
• selecting a first offer from the offers based on the score values;
• and
• sending a signal identifying the first offer to a content server, the content server storing first content selected for presentation to the user based on the signal identifying the first offer.