Advertising method and tool
AssigneesMulti Mobile Media LLC, A3 Mediaco, LLC
InventorFrank R. Gussoni
Life of this patent
Estimating the term…
Abstract
An advertising method is provided. The method includes electronically receiving a request from an electronic device of a consumer for advertisement content concerning a particular brand or product, and in response to the request, electronically providing access to the advertisement content concerning the brand or product. The request received from the electronic device of the consumer may include information provided by an image of a product of interest. The advertisement content to which access is provided may be determined based on use of image recognition software matching the information provided by the image of the product of interest to a catalogue of product information stored in a database. An app having a reader is also disclosed.
Claims20
A method for delivering custom advertisement content to a consumer at a store, comprising the steps of:
- electronically receiving a request from an electronic device of a consumer for advertisement content concerning a particular brand or product via a mobile app;
- and
- in response to said request, electronically providing the advertisement content to the consumer concerning the brand or product;
- wherein the request received from the electronic device of the consumer includes information provided by an image of a product of interest;
- and
- wherein, in response to said request, the advertisement content to which access is provided is determined based on use of image recognition software matching the information provided by the image of the product of interest to a catalogue of product information stored in a database.
Dependencies are inferred from the claim text.