Systems and methods for forecasting based on categorized user membership probability

A system for automatically allocating resources based on user impressions on a network, the system comprising:

• a data storage device storing instructions for determining an estimate of available user impressions on a network;
• and
• a processor configured to execute the instructions to perform a method comprising:
• receiving, at a forecasting server, a request for an estimate of available user impressions for viewing one or more media elements, the request including one or more viewer demographic group limitations;
• generating, at a storage entity, queryable storage entities including deterministic user bitsets and probabilistic user bitsets;
• mapping, by the forecasting server, a query to the deterministic user bitsets or probabilistic user bitsets;
• determining, by the forecasting server, an impression forecast based on the one or more viewer demographic group limitations and the query to the deterministic user bitsets or probabilistic user bitsets;
• allocating resources based on the impression forecast;
• monitoring actual impressions to determine key performance indicators;
• and
• optimizing a remaining allocation of resources for a group of the one or more available user impressions based on the key performance indicators and comparing the actual impressions with the impression forecast.

A non-transitory computer readable medium storing instructions that, when executed by a processor, cause the processor to perform a method for automatically allocating resources based on user impressions on a network, the method comprising:

• receiving, at a forecasting server, a request for an estimate of available user impressions for viewing one or more media elements, the request including one or more viewer demographic group limitations;
• generating, at a storage entity, queryable storage entities including deterministic user bitsets and probabilistic user bitsets;
• mapping, by the forecasting server, a query to the deterministic user bitsets or probabilistic user bitsets;
• determining, by the forecasting server, an impression forecast based on the one or more viewer demographic group limitations and the query to the deterministic user bitsets or probabilistic user bitsets;
• allocating resources based on the impression forecast;
• monitoring actual impressions to determine key performance indicators;
• and
• optimizing a remaining allocation of resources for a group of the one or more available user impressions based on the key performance indicators and comparing the actual impressions with the impression forecast.