Generative artificial intelligence for generating contextual responses

A system comprising:

• one or more processors;
• and
• one or more storage devices storing instructions that, when executed by the one or more processors, cause the one or more processors to carry out operations comprising:
• initiating a user session with a conversational user interface of an artificial intelligence system that displays, within the conversational user interface, responses to user prompts received during the user session, the responses being generated using one or more machine learning models of the artificial intelligence system;
• during the user session:
• receiving, by the artificial intelligence system, one or more prompts provided in the conversational user interface by a user;
• displaying, in the conversational user interface, one or more digital components that each include content related to a corresponding item based at least in part on the one or more prompts;
• detecting, for each displayed digital component, one or more user interaction events indicative of whether the user interacted with the displayed digital component while the digital component was displayed in the conversational user interface;
• updating a user interest record that includes data indicating a level of interest of the user in a set of items, wherein the level of interest for each item is determined by the one or more machine learning models based on the one or more user interaction events for each digital component;
• and
• displaying one or more additional digital components in the conversational user interface based at least in part on the user interest record.

A non-transitory computer readable storage medium carrying instructions that, when executed by one or more processors, cause the one or more processors to perform operations comprising:

• initiating a user session with a conversational user interface of an artificial intelligence system that displays, within the conversational user interface, responses to user prompts received during the user session, the responses being generated using one or more machine learning models of the artificial intelligence system;
• during the user session:
• receiving, by the artificial intelligence system, one or more prompts provided in the conversational user interface by a user;
• displaying, in the conversational user interface, one or more digital components that each include content related to a corresponding item based at least in part on the one or more prompts;
• detecting, for each displayed digital component, one or more user interaction events indicative of whether the user interacted with the displayed digital component while the digital component was displayed in the conversational user interface;
• updating a user interest record that includes data indicating a level of interest of the user in a set of items, wherein the level of interest for each item is determined by the one or more machine learning models based on the one or more user interaction events for each digital component;
• and
• displaying one or more additional digital components in the conversational user interface based at least in part on the user interest record.