Dynamically generated comparison user interface

A non-transitory computer-readable medium storing executable instructions that, when executed by a processor, cause a computing device to:

• determine that first content in a first tab of a browser is associated with a first entity of an entity type and determining that second content in a second tab of the browser is associated with a second entity of the entity type;
• and
• generate information used to provide a user interface for displaying first information for the first entity and second information for the second entity responsive to determining that the first tab is associated with the first entity of the entity type and that the second tab is associated with the second entity of the entity type.