Method for determining resource distribution constraints in sparse data environments

A system comprising:

• one or more computers;
• and
• one or more storage devices storing instructions that when executed by the one or more computers, cause the one or more computers to perform the operations comprising:
• receiving, by one or more computing devices, a request for a resource distribution constraint that conditions distribution of a given resource of a first type having a first subset of feature categories among a set of feature categories;
• determining, by the one or more computing device, that there is not a sufficient amount of historical distribution data for resources of the first type having the first subset of feature categories to generate the requested distribution constraint;
• determining, by the one or more computing devices, that a second type of resource (i) shares a first feature category among the first subset of feature categories with the given resource, (ii) has a second feature category that is not among the first subset of feature categories, and (iii) has a sufficient amount of historical distribution data to generate an distribution constraint for the second type of resource;
• determining, by the one or more computing devices, a baseline resource distribution constraint using the historical distribution data for the second type of resource based on the second type of resource sharing the first feature category with the given resource;
• adjusting, by the one or more computing devices, the baseline resource distribution constraint based at least on (i) one or more differences between the second type of resource and the first type of resource, and (ii) predicted scope of distribution of the given resource to an adjusted resource distribution constraint;
• and
• distributing, by the one or more computing devices, the given resource to multiple different client devices according to the adjusted resource distribution constraint.

One or more computer-readable storage media storing instructions that, when executed by one or more computers, cause the one or more computers to perform the operations comprising:

• receiving, by one or more computing devices, a request for a resource distribution constraint that conditions distribution of a given resource of a first type having a first subset of feature categories among a set of feature categories;
• determining, by the one or more computing device, that there is not a sufficient amount of historical distribution data for resources of the first type having the first subset of feature categories to generate the requested distribution constraint;
• determining, by the one or more computing devices, that a second type of resource (i) shares a first feature category among the first subset of feature categories with the given resource, (ii) has a second feature category that is not among the first subset of feature categories, and (iii) has a sufficient amount of historical distribution data to generate an distribution constraint for the second type of resource;
• determining, by the one or more computing devices, a baseline resource distribution constraint using the historical distribution data for the second type of resource based on the second type of resource sharing the first feature category with the given resource;
• adjusting, by the one or more computing devices, the baseline resource distribution constraint based at least on (i) one or more differences between the second type of resource and the first type of resource, and (ii) predicted scope of distribution of the given resource to an adjusted resource distribution constraint;
• and
• distributing, by the one or more computing devices, the given resource to multiple different client devices according to the adjusted resource distribution constraint.