Methods, systems, and devices for masking content to obfuscate an identity of a user of a mobile device

A non-transitory, machine-readable medium, comprising executable instructions that, when executed by a processing system including a processor, facilitate performance of operations, the operations comprising:

• intercepting a message directed to a mobile device, the message comprising first content comprising a first alpha tag indicative of a user type associated with a first identity and a second identity of a user;
• providing first alternate content comprising a second alpha tag to the mobile device to mask the first identity;
• and
• providing second alternate content to the mobile device associated with the second identity, wherein the mobile device receiving the second alpha tag in place of the first alpha tag and the second alternate content in place of the first content.

A method, comprising:

• intercepting, by a processing system including a processor, a message directed to a mobile device comprising first content comprising a first alpha tag indicative of a user type associated with a first identity and a second identity of a user;
• injecting, by the processing system, first alternate content to the mobile device to mask the first identity;
• and
• injecting, by the processing system, second alternate content to the mobile device associated with the second identity, wherein the mobile device receiving a second alpha tag in place of the first alpha tag and the second alternate content in place of the first alternate content.