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US 2024/0406516 A1Published application
Systems and methods for providing advertisements in live event broadcasting
AssigneeSportsMEDIA Technology Corporation
InventorGerard J. Hall
Life of this patent
Estimating the term…
Abstract
Systems and methods for real-time bidding of advertisement during live event broadcasting are disclosed including calculating intensity levels during a live event, opening advertisement space on screen for real-time bidding based on intensity levels, and displaying an advertisement in the advertisement space as an overlay on video images of the live event broadcasting.
Claims20
A system for determining intensity levels during live sporting event broadcasting, comprising:
- a server platform in network communication with at least one broadcaster computer and at least one advertiser computer;
- wherein the server platform is operable to calculate an intensity level for at least one moment of a live sporting event;
- wherein the server platform is further operable to provide data analytics on at least one key audience segment to the at least one broadcaster computer;
- wherein the at least one broadcaster computer is operable to provide the data analytics on the at least one key audience segment to the at least one advertiser computer;
- wherein the intensity level is a rating given to the at least one moment of the live sporting event based on real-time data and historical data, statistical data, and/or prediction data;
- wherein the real-time data includes data related to events and/or participants in the live sporting event;
- wherein the intensity level is a value measuring the likelihood of exciting imminent events in the live sporting event, including a likelihood of an upcoming type of play and/or a likelihood a particular player taking specific actions;
- and
- wherein the server platform is operable to receive an ask value for at least one location on video images for the at least one moment of the live sporting event from the at least one broadcaster computer, wherein the ask value is based on the intensity level and the key audience segment.
6 more elements
A system for determining intensity levels during live sporting event broadcasting, comprising:
- a server platform in network communication with a multiplicity of broadcaster computers and a multiplicity of advertiser computers;
- wherein the server platform is operable to calculate an intensity level for at least one moment of a live event;
- wherein the intensity level is a rating given to the at least one moment of the live sporting event based on real-time data and historical data, statistical data, and/or prediction data;
- wherein the intensity level is a value measuring the likelihood of exciting imminent events in the live sporting event, including a likelihood of an upcoming type of play and/or a likelihood a particular player taking specific actions;
- wherein the real-time data includes data related to events and/or participants in the live sporting event;
- and
- wherein the server platform is operable to receive an ask value for at least one location on video images for the at least one moment of the live event from the multiplicity of broadcaster computers, wherein the ask value is based on the intensity level.
4 more elements
A method for advertising during live sporting event broadcasting, comprising:
- providing a server platform in network communication with at least one broadcaster computer and at least one advertiser computer, wherein the at least one broadcaster computer is operable to broadcast video images of a live sporting event;
- the server platform calculating an intensity level for at least one moment of the live sporting event based on real-time data, historical data, statistical data, and/or prediction data relating to the live sporting event;
- wherein the real-time data includes data related to events and/or participants in the live sporting event, and wherein the prediction data includes predictions of likelihoods of imminent gameplay events;
- wherein the intensity level is a rating given to the at least one moment of the live sporting event further based on event-specific weighting factors for a presence of at least one event element and an event context for the at least one event element;
- wherein the intensity level is a value measuring the likelihood of exciting imminent events in the live sporting event, including a likelihood of an upcoming type of play and/or a likelihood a particular player taking specific actions;
- the server platform receiving an ask value for at least one location on video images for the at least one moment of the live sporting event from the at least one broadcaster computer;
- and
- wherein the ask value is based on the intensity level.
5 more elements
Dependencies are inferred from the claim text.