Content customization and presentation based on user presence and identification

A device comprising:

• at least one processor;
• and
• a memory including instructions that, when executed by the at least one processor, cause the at least one processor to:
• obtain, at a media device, identification information of a present user in a predefined space around the media device;
• based on a determination that the identification information of the present user corresponds to or relates to a profile signed-in at the media device or corresponds to a profile stored on the media device and not signed-in at the media device, send a content request to a data source for digital content related to the present user;
• receive, at the media device, digital content related to the present user;
• personalize, at the media device, the received digital content based at least in part on the present user;
• and
• provide, by the media device, a portion of the personalized received digital content.

A method comprising:

• obtaining, at a media device, identification information of a present user in a predefined space around the media device;
• based on a determination that the identification information of the present user corresponds to or relates to a profile signed-in at the media device or corresponds to a profile stored on the media device and not signed-in at the media device, sending a content request to a data source for digital content related to the present user;
• receiving, at the media device, digital content related to the present user;
• personalizing, at the media device, the received digital content based at least in part on the present user;
• and
• providing, by the media device, a portion of the personalized received digital content.