Dynamic virtual environment

A system comprising:

• one or more processors;
• and
• computer readable memory storing instructions that, when executed by the one or more processors, cause the one or more processors to perform operations comprising:
• hosting a virtual event for a plurality of client devices, wherein:
• each client device has associated a user attending the virtual event;
• the virtual event configured to allow users to begin and end interactions within the virtual event with graphical user interfaces (GUIs) of the client devices, the GUIs configured to provide users with real-time audio-visual communications with other users;
• maintaining, for each user, user metadata comprising a plurality of fields of data each storing information related to the user;
• maintaining interaction data for the event to record interactions between the users of the virtual events;
• maintaining a ruleset of interaction rules, each interaction rule specifying one or more users and one or more interaction types;
• applying the user metadata and the interaction data to the interaction rules to determine if the specified interaction types have occurred in the virtual event;
• and
• modifying a GUI of a client device responsive to, and based on, the determining if the specified interaction types have occurred in the virtual event.

A computer-implemented method performed by a computer system having one or more processors and computer readable memory storing instructions for execution by the one or more processors, the method comprising:

• hosting a virtual event for a plurality of client devices, wherein:
• each client device has associated a user attending the virtual event;
• the virtual event configured to allow users to begin and end interactions within the virtual event with graphical user interfaces (GUIs) of the client devices, the GUIs configured to provide users with real-time audio-visual communications with other users;
• maintaining, for each user, user metadata comprising a plurality of fields of data each storing information related to the user;
• maintaining interaction data for the event to record interactions between the users of the virtual events;
• maintaining a ruleset of interaction rules, each interaction rule specifying one or more users and one or more interaction types;
• applying the user metadata and the interaction data to the interaction rules to determine if the specified interaction types have occurred in the virtual event;
• and
• modifying a GUI of a client device responsive to, and based on, the determining if the specified interaction types have occurred in the virtual event.