System and method for exchanging tickets via a machine-readable code

A method of verifying ownership of a ticket for exchange or sale, the method comprising:

• a. scanning a tag with a user device to obtain a tag ID from the tag, said user device comprising a unique ID;
• b. receiving the tag ID and the unique ID at a server and in response thereto using the tag ID to determine an event in progress at a defined seat that is associated with the tag ID;
• c. automatically verifying the ownership of the ticket between said user device and said tag ID wherein the user device is redirected to a ticket exchange portal in response to a positive verification or otherwise redirecting the user device to a default target universal resource locator (URL);
• and
• d. identifying the ticket corresponding to the seat as being for exchange or sale, said identifying performed via the ticket exchange portal.

A method for exchanging a first ticket and a second ticket electronically, the method comprising:

• a. scanning a first tag with a first user device, said first user device comprising a first unique ID and said first tag comprising a first tag ID, wherein the first tag ID is obtained by the first user device in response to scanning the first tag;
• b. in response to receiving the first unique ID and said first tag ID from said first user device, determining a venue, an event in progress, and a first seat location linked to the first tag ID;
• c. verifying ownership of the first ticket by a first user by matching data obtained from said first user device to the venue, the event in progress, and the first seat location determined via said first tag ID;
• d. scanning a second tag with a second user device, said second user device comprising a second unique ID and said second tag comprising a second tag ID, wherein the second tag ID is obtained by the second user device in response to scanning the second tag;
• e. in response to receiving the second unique ID and second tag ID from said second user device, automatically determining the event in progress and a second seat location linked to the second tag ID;
• f. verifying ownership of the second ticket by a second user by matching data obtained from said second user device to the venue, the event in progress, and the second seat location determined via said second tag ID;
• g. listing said first and second tickets for exchange;
• h. receiving a request to exchange said first ticket for said second ticket;
• i. receiving an approval from said second user approving the request to exchange said first ticket for said second ticket;
• and
• j. issuing a new first ticket and a new second ticket and delivering said new first ticket to said first user and said new second ticket to said second user.