Systems and methods for determining optimal frequency range for maximizing response rate

A system, comprising:

• a processor;
• a non-transitory computer-readable medium;
• and
• instructions stored on the non-transitory computer-readable medium and translatable by the processor for:
• determining Internet Protocol (IP)-level impressions from impression data;
• determining, utilizing the IP-level impressions, household-level impressions;
• correlating the household-level impressions and response and conversion rates so as to determine impressions with associated attribution;
• assigning each of the impressions to a frequency bin based on a rolling frequency calculation;
• determining relative net funnel efficiencies (NFEs) by comparing different frequency bins, each respective frequency bin containing frequency-specific impressions, a frequency-specific response rate, a frequency-specific conversion rate, an NFE determined from the frequency-specific response rate and the frequency-specific conversion rate, and a relative NFE for the respective frequency bin;
• generating a data structure representing a frequency-response profile containing the relative NFEs;
• providing the frequency-response profile as input to an optimal frequency algorithm so as to produce an optimal frequency range based on the relative NFEs;
• and
• displaying the optimal frequency range through an user interface on a client device.

A computer program product comprising a non-transitory computer-readable medium storing instructions translatable by a processor for:

• determining Internet Protocol (IP)-level impressions from impression data;
• determining, utilizing the IP-level impressions, household-level impressions;
• correlating the household-level impressions and response and conversion rates so as to determine impressions with associated attribution;
• assigning each of the impressions to a frequency bin based on a rolling frequency calculation;
• determining relative net funnel efficiencies (NFEs) by comparing different frequency bins, each respective frequency bin containing frequency-specific impressions, a frequency-specific response rate, a frequency-specific conversion rate, an NFE determined from the frequency-specific response rate and the frequency-specific conversion rate, and a relative NFE for the respective frequency bin;
• generating a data structure representing a frequency-response profile containing the relative NFEs;
• providing the frequency-response profile as input to an optimal frequency algorithm so as to produce an optimal frequency range based on the relative NFEs;
• and
• displaying the optimal frequency range through an user interface on a client device.