Molded surface fastener

A tonneau cover assembly comprising:

• a tonneau cover having a cover fastener;
• a side rail configured to be attached to a side wall of a cargo area of a vehicle or pick-up truck;
• a side rail fastener secured to the side rail and configured to cooperate with the cover fastener to releasably connect the tonneau cover to the side rail;
• wherein the sider ail fastener comprises:
• i) a substrate;
• ii) a plurality of first dual hooks arranged in a row along a length of the substrate each having a first base extending from the substrate, a front first hook, a rear first hook, and a first recess is defined between the front first hook and the rear first hook;
• and
• iii) a plurality of second dual hooks arranged in a row adjacent to the row of the plurality of first dual hooks along the length of the substrate and each having a second base extending from the substrate, a front second hook, and a rear second hook, both of which extend from the second base and point in an opposing second direction.