Customized oral care products

A computer-implemented method for providing customized oral care means for a person (30), said method comprising:

• obtaining at least one digital image (1) of an oral cavity (31) of a person (30), using a camera (41) of a mobile device (40);
• obtaining non-image data (2) comprising anamnestic information associated with said person (30), using said mobile device (40);
• processing said at least one digital image using a statistical algorithm trained to identify dental features present in an oral cavity based on digital images of a plurality of oral cavities;
• wherein said identified dental features comprise a feature score indicating at least one of an amount, likelihood, or severity of a respective dental feature on a numerical scale;
• assigning an oral cavity profile to said person based on a profile framework comprising a plurality of oral cavity profiles, each oral cavity profile being associated with at least one dental feature, respective feature scores of dental features, and optional anamnestic information;
• and
• determining at least one oral care means (6) based on the assigned oral cavity profile (5), said oral care means (6) being one of:
• an oral care ingredient (7) statistically associated with an effect on said identified dental features (3) present in the oral cavity (31),
• an ingredient combination (8) comprising a plurality of oral care ingredients (7) according to specific proportions or amounts, said ingredient combination (8) being statistically associated with an effect on said identified dental features (3) present in the oral cavity (31), or
• an oral care product (9) with at least one mechanical (64), biological (65), or chemical (66) characteristic statistically associated with an effect on said identified dental features (3) present in the oral cavity (31).