Freestanding floor display of consumer products

A freestanding display having a front face, a back face, a first end face, and a second end face, the display comprising:

• a plurality of individual packages of consumer products, each package having a back panel, a front panel, a first end panel and a second end panel, a package length and a package width wherein the package length is greater than the package width, and a plurality of graphic elements disposed on the front panel, the back panel, the first end panel and the second end panel such that the front panel and the back panel are visually distinct from one another and the front panel, the first end panel and the second end panel are visually similar to one another;
• a first array of individual packages stacked in a first column and first and second rows, each package within the first array oriented in a first direction such that the package front panel forms a portion of the first end face of the display;
• and
• a second array of individual packages stacked in a second column and first and second rows, each package within the second array oriented in the same direction as the packages in the first array such that the package front panels of the first and second arrays form a portion of the first end face of the display,
• wherein the display first end face is formed entirely by first front panels and the display front face is formed entirely by package side panels.