Object recognition system, and object recognition method

An object recognition system to estimate which of registered objects registered in a database a target object in an object image captured by a user comprising:

• an acquisition means that obtains the object image;
• a registration means that registers an appearance image or that feature value as an appearance information for each of the registered object regarding multiple appearance images representing an appearance of a single object as seen from different feature angles, and registers the feature image showing a useful part for distinguishing the registered object from other objects, and a photographing instruction to prompt a user to photograph the part shown in the feature image in the database for each registered object;
• and
• an estimation means that estimates which of the registered objects the target object is, based on the object image and the appearance information, specifies candidates of the registered object that may be the target object, and creates photographing instruction information for giving a user an instruction on photographing the target object.