Scene-aware selection of filters and effects for visual digital media content

A mobile computing device comprising:

• a camera at the mobile computing device configured to capture image data;
• an inertial measurement unit configured to capture inertial data;
• a processor configured to:
• analyze a surround view of a physical object, the surround view including both content and context information, wherein the surround view if viewable by a user from a plurality of different perspectives;
• based on the content and/or context of the surround view determined by the processor, select a set of filters from a plurality of sets of filters, the set of filters including a visual digital media modification, wherein a first set of filters is selected if the surround view scene includes a person while a second set of filters is selected if the surround view scene includes a vehicle, wherein a motion blur filter is included in the second set of filters upon detecting the vehicle in the surround view, wherein the first set and the second set are different, wherein the visual digital media modification is configured to alter two or more viewpoints of the surround view;
• and
• a display screen configured to present a user interface providing the visual digital media modification as a selectable option overlain in a live camera view.

One or more non-transitory computer readable media having instructions stored thereon for performing a method, the method comprising:

• analyzing a surround view of a physical object, the surround view including both content and context information, wherein the surround view if viewable by a user from a plurality of different perspectives;
• based on the content and/or context of the surround view determined by the processor, selecting a set of filters from a plurality of sets of filters, the set of filters including a visual digital media modification, wherein a first set of filters is selected if the surround view scene includes a person while a second set of filters is selected if the surround view scene includes a vehicle, wherein a motion blur filter is included in the second set of filters upon detecting the vehicle in the surround view, wherein the first set and the second set are different, wherein the visual digital media modification is configured to alter two or more viewpoints of the surround view;
• and
• presenting the visual digital media modification as a selectable option by a user overlain in a live camera view.