Computing system for controlling transmission of placement packets to device connected over a communication channel using machine learning

A computing system for controlling transmission of placement packets to a device connected over a communication channel using machine learning, the computing system comprising:

• a storage device storing a plurality of user profiles and a plurality of placement packets, each of the placement packets having placement criteria associated therewith;
• a communication interface;
• a processor operatively coupled with the storage device and the communication interface, the processor adapted to be operatively coupled over a communication channel with a user device by the communication interface;
• and
• an application stored in the storage device and including executable code that, when executed, causes the processor to:
• run a placement packet generation software application that collects, processes by machine learning and adds to the stored user profiles profile information;
• receive, across the communication channel, user data including user identification sent by a user from the user device, the user identification corresponding to one of the user profiles stored in the storage device;
• respond to receiving the user data by comparing the profile information of the one user profile with the placement criteria stored in the storage device and select at least one of the placement packets based upon the comparison;
• and
• transmit the selected at least one placement packet to the user device with instructions to display an image related to the selected at least one placement packet to the user.

A method for controlling transmission of placement packets to a device connected over a communication channel using machine learning, the method comprising the steps of:

• storing in a storage device a plurality of placement packets, each of the placement packets having placement criteria associated therewith;
• operating a processor coupled with the storage device to operatively couple over a communication channel with a user device;
• operating the processor to execute code stored in the storage device thereby running a placement packet generation software application that collects, processes by machine learning and stores in the storage device profile information for a plurality of user profiles;
• receiving, across the communication channel, user data including user identification sent by a user from the user device, the user identification corresponding to one of the user profiles stored in the storage device;
• responding to receiving the user data by the processor comparing the profile information of the one user profile with the placement criteria stored in the storage device and selecting at least one of the placement packets based upon the comparison;
• and
• operating the processor to transmit the selected at least one placement packet to the user device with instructions to display at least one image related to the selected at least one placement packet to the user.