# US 2024/0205302 A1 · Systems, methods, and apparatus to monitor mobile internet activity > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 2024/0205302 A1 - Document ID: US20240205302A1 - Status: Published application - Kind: A1 - Application number: 18/544,292 - Filed: 2023-12-18 - Published: 2024-06-20 - Earliest claimed: 2010-08-14 - Assignees: The Nielsen Company (US), LLC - Applicants: The Nielsen Company (US), LLC - Inventors: Achilleas Papakostas; Michael Andrew Yonker - Web page: https://patentgrep.com/patent/US20240205302A1 ## CPC - H04L 67/535: {Tracking the activity of the user (network monitoring arrangements H04L43/00; recording of computer activity G06F11/34)} - H04L 61/10: of different types - H04L 63/0281: {Proxies} - H04L 63/0815: {providing single-sign-on or federations} - H04L 63/1408: {by monitoring network traffic (monitoring network traffic per se H04L43/00)} - H04L 67/52: specially adapted for the location of the user terminal - H04M 3/2254: {in networks} - H04W 12/06: Authentication - G06Q 30/02: Marketing; Price estimation or determination; Fundraising - H04L 2101/00: Indexing scheme associated with group H04L61/00 - H04L 2101/663: Transport layer addresses, e.g. aspects of transmission control protocol [TCP] or user datagram protocol [UDP] ports - H04W 12/71: Hardware identity - H04W 12/72: Subscriber identity - H04L: TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION (arrangements common to telegraphic and telephonic communication H04M) - H04M: TELEPHONIC COMMUNICATION (circuits for controlling other apparatus via a telephone cable and not involving telephone switching apparatus G08) - H04W: WIRELESS COMMUNICATION NETWORKS (broadcast communication H04H; communication systems using wireless links for non-selective communication, e.g. wireless extensions H04M1/72) - G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR ## Abstract Systems, methods, and apparatus to monitor mobile Internet activity are disclosed. An example apparatus includes at least one memory, machine-readable instructions, programmable circuitry to execute the machine-readable instructions to at least assign a first port of a proxy server to a mobile device associated with a panelist, cause transmission of configuration data to the mobile device to instruct the mobile device to transmit future requests the first port of the proxy server, obtain a first request for media on the first port originating from the mobile device, and after a determination that the first request originated from an Internet Protocol (IP) address associated with an IP address range representative of devices on a cellular network, service the first request, generate a data association, request the media from an Internet media provider identified in the first request, and cause transmission of the media to the mobile device. ## Claims ### Claim 1 An audience measurement computing system comprising: at least one processor; memory having stored therein computer readable instructions that, when executed by the at least one processor, cause the audience measurement computing system to perform a set of operations including: assigning a first port of a proxy server to a mobile device based on registration information corresponding to a panelist, wherein the mobile device is associated with the panelist; causing transmission of configuration data to the mobile device, wherein the configuration data includes instructions that cause the mobile device to address future requests originating from the mobile device to the first port; receiving a first request for first media on the first port; and based on making a determination that the first request was communicated to the first port via a cellular network: associating the first request and a demographic attribute of the panelist based on an association between the panelist and the first port; requesting the first media from an Internet media provider identified in the first request, wherein the Internet media provider is different from the proxy server; and causing transmission of the first media to the mobile device. ### Claim 2 (depends on 1) The audience measurement computing system of claim 1, wherein the set of operations further include making the determination that the first request was communicated to the first port via the cellular network by: obtaining an Internet Protocol address from which the first request was originated; and determining that the Internet Protocol address from which the first request was originated is within an Internet Protocol address range. ### Claim 3 (depends on 2) The audience measurement computing system of claim 2, wherein the Internet Protocol address range is a defined range of Internet Protocol addresses associated with devices communicating on the cellular network. ### Claim 4 (depends on 1) The audience measurement computing system of claim 1, wherein the registration information includes the demographic attribute of the panelist. ### Claim 5 (depends on 1) The audience measurement computing system of claim 1, wherein the set of operations further include: based on the registration information, storing, in association with the first port, a device identifier corresponding to the mobile device and an identifier corresponding to the panelist. ### Claim 6 (depends on 1) The audience measurement computing system of claim 1, wherein the set of operations further include: determining an identifier of the first media; and associating the identifier of the first media with the demographic attribute of the panelist. ### Claim 7 (depends on 1) The audience measurement computing system of claim 1, wherein the identifier of the first media is an advertisement identifier corresponding to an advertisement appearing on a webpage accessed by the mobile device. ### Claim 8 (depends on 1) The audience measurement computing system of claim 1, wherein the identifier of the first media is derived from at least a portion of the first media. ### Claim 9 (depends on 1) The audience measurement computing system of claim 1, wherein the set of operations further include: storing media monitoring data indicative of the association between the first request and the demographic attribute of the panelist; and estimating an exposure to the first media based at least in part on the media monitoring data. ### Claim 10 (depends on 1) The audience measurement computing system of claim 1, wherein assigning the first port of the proxy server to the mobile device includes uniquely assigning the first port of the proxy server solely to the mobile device. ### Claim 11 A method for obtaining media monitoring data from a proxy server, the method comprising: assigning a first port of the proxy server to a mobile device based on registration information corresponding to a panelist, wherein the mobile device is associated with the panelist, and wherein the registration information includes at least a demographic attribute associated with the panelist; causing transmission of configuration data to the mobile device, wherein the configuration data includes instructions that cause the mobile device to address future requests originating from the mobile device to the first port; receiving a first request for first media on the first port; and based on making a determination that the first request was communicated to the first port via a cellular network: associating the first request and the demographic attribute of the panelist based on an association between the panelist and the first port; storing media monitoring data indicative of the association between the first request and the demographic attribute of the panelist; requesting the first media from an Internet media provider identified in the first request, wherein the Internet media provider is different from the proxy server; and causing transmission of the first media to the mobile device. ### Claim 12 (depends on 11) The method of claim 11, wherein making the determination that the first request was communicated to the first port via the cellular network includes: obtaining an Internet Protocol address from which the first request was originated; and determining that the Internet Protocol address from which the first request was originated is within an Internet Protocol address range. ### Claim 13 (depends on 12) The method of claim 12, wherein the Internet Protocol address range is a defined range of Internet Protocol addresses associated with devices communicating on the cellular network. ### Claim 14 (depends on 11) The method of claim 11, further including: determining an identifier of the first media, wherein the media monitoring data is further indicative of an association between the identifier of the first media and the demographic attribute of the panelist; and estimating an exposure to the first media based at least in part on the media monitoring data. ### Claim 15 (depends on 14) The method of claim 14, wherein the identifier of the first media is an advertisement identifier corresponding to an advertisement. ### Claim 16 A non-transitory computer readable storage medium having stored thereon instructions that, when executed by a processor, cause performance of a set of operations comprising: assigning a first port of a proxy server to a mobile device based on registration information corresponding to a panelist, wherein the mobile device is associated with the panelist, and wherein the registration information includes at least a demographic attribute associated with the panelist; causing transmission of configuration data to the mobile device, wherein the configuration data includes instructions that cause the mobile device to address future requests originating from the mobile device to the first port; receiving a first request for first media on the first port; and based on making a determination that the first request was communicated to the first port via a cellular network: associating the first request and the demographic attribute of the panelist based on an association between the panelist and the first port; storing media monitoring data indicative of the association between the first request and the demographic attribute of the panelist; requesting the first media from an Internet media provider identified in the first request, wherein the Internet media provider is different from the proxy server; and causing transmission of the first media to the mobile device. ### Claim 17 (depends on 16) The non-transitory computer readable storage medium of claim 16, wherein making the determination that the first request was communicated to the first port via the cellular network includes: obtaining an Internet Protocol address from which the first request was originated; and determining that the Internet Protocol address from which the first request was originated is within an Internet Protocol address range. ### Claim 18 (depends on 17) The non-transitory computer readable storage medium of claim 17, wherein the Internet Protocol address range is a defined range of Internet Protocol addresses associated with devices communicating on the cellular network. ### Claim 19 (depends on 16) The non-transitory computer readable storage medium of claim 16, wherein the set of operations further include: determining an identifier of the first media, wherein the media monitoring data is further indicative of the association between the identifier of the first media and the demographic attribute of the panelist; and estimating an exposure to the first media based at least in part on the media monitoring data. ### Claim 20 (depends on 19) The non-transitory computer readable storage medium of claim 19, wherein the identifier of the first media is derived from at least a portion of the first media.