Generating boundary points for media content

A non-transitory computer-readable medium comprising instructions stored thereon that, when executed by a processor, configure the processor to perform operations, comprising:

• receiving a request for additional content to be provided in association with media content that includes a video portion and an audio portion, the request comprising an indication of a set of time stamps serving as boundaries for interleaving the additional content into the media content;
• accessing one or more identifications of the media content and one or more personalization parameters, the one or more identifications characterizing the media content, and the one or more personalization parameters indicating historical interactions of a user profile;
• adjusting the request by augmenting the one or more identifications and the one or more personalization parameters with the request to generate an updated request, the updated request indicating a request for identifying the additional content based at least in part on the one or more identifications and the one or more personalization parameters;
• receiving, in response to transmitting the updated request to a content server, the additional content;
• interleaving the additional content into the media content using the set of time stamps to generate updated media content;
• and
• facilitating access to the updated media content.

A computer system comprising:

• a memory configured to store computer-executable instructions;
• and
• a processor in communication with the memory configured to execute the computer-executable instructions to perform operations comprising:
• receiving a request for additional content to be provided in association with media content that includes a video portion and an audio portion, the request comprising an indication of a set of time stamps serving as boundaries for interleaving the additional content into the media content;
• accessing one or more identifications of the media content and one or more personalization parameters, the one or more identifications characterizing the media content, and the one or more personalization parameters indicating historical interactions of a user profile;
• adjusting the request by augmenting the one or more identifications and the one or more personalization parameters with the request to generate an updated request, the updated request indicating a request for identifying the additional content based at least in part on the one or more identifications and the one or more personalization parameters;
• receiving, in response to transmitting the updated request to a content server, the additional content;
• interleaving the additional content into the media content using the set of time stamps to generate updated media content;
• and
• facilitating access to the updated media content.