Optimizing insertion points for content based on audio and video characteristics

One or more non-transitory computer-readable media storing instructions that, when executed by one or more processors, cause the one or more processors to perform the steps of:

• determining a plurality of markers corresponding to a plurality of locations within a media program;
• for each marker included in the plurality of markers, performing one or more operations to automatically analyze one or more portions of the media program proximate to the marker and determine a set of video characteristics associated with the one or more portions;
• generating a plurality of scores for the plurality of markers based on the set of video characteristics for each marker;
• and
• inserting additional content at one or more markers included in the plurality of markers based on the plurality of scores.

A system, comprising:

• one or more memories that store instructions, and
• one or more processors that are coupled to the one or more memories and, when executing the instructions, are configured to perform the steps of:
• determining a plurality of markers corresponding to a plurality of locations within a media program;
• for each marker included in the plurality of markers, performing one or more operations to automatically analyze one or more portions of the media program proximate to the marker and determine a set of video characteristics associated with the one or more portions;
• generating a plurality of scores for the plurality of markers based on the set of video characteristics for each marker;
• and
• inserting additional content at one or more markers included in the plurality of markers based on the plurality of scores.