Advertisement allocation generation device, broadcast system, and advertisement allocation generation method

A broadcast system comprising:

• at least one memory that is configured to store instructions;
• and
• at least one processor that is configured to execute the instructions to:
• acquire viewing-related data of a viewer from a terminal device with which the viewer views content;
• acquire advertisement allocation condition data for allocating an advertisement to a program;
• generate, based on the viewing-related data and the advertisement allocation condition data, advertisement allocation information obtained by allocating the advertisement to a program of content to be broadcast to the viewer;
• and
• generate, based on the viewing-related data, program organization data of a content to be broadcast to the viewer.

An advertisement allocation generation method comprising:

• acquiring viewing-related data of a viewer from a terminal device with which the viewer views content;
• acquiring advertisement allocation condition data for allocating advertisement content to a program;
• and
• generating, based on the viewing-related data and the advertisement allocation condition data, advertisement allocation information obtained by allocating the advertisement content to a program of content to be broadcast to the viewer.