Temporal analysis to determine short-form video engagement

A computer program product embodied in a non-transitory computer readable medium for evaluating videos, the computer program product comprising code which causes one or more processors to perform operations of:

• inserting a container unit into a webpage;
• populating the container unit with one or more short-form videos from a short-form video library;
• rendering a short-form video from within the one or more short-form videos to a user, wherein user interactions are associated with the short-form video;
• evaluating the user interactions wherein the evaluating occurs as the short-form video is rendered to the user;
• calculating an engagement metric, wherein a first rate of change in the user interactions during a first time period is compared to a second rate of change in the user interactions over a second time period;
• and
• recording the engagement metric, wherein the engagement metric is associated with the short-form video.

A computer system for evaluating videos comprising:

• a memory which stores instructions;
• one or more processors coupled to the memory wherein the one or more processors, when executing the instructions which are stored, are configured to:
• insert a container unit into a webpage;
• populate the container unit with one or more short-form videos from a short-form video library;
• render a short-form video from within the one or more short-form videos to a user, wherein user interactions are associated with the short-form video;
• evaluate the user interactions wherein the evaluating occurs as the short-form video is rendered to the user;
• calculate an engagement metric, wherein a first rate of change in the user interactions during a first time period is compared to a second rate of change in the user interactions over a second time period;
• and
• record the engagement metric, wherein the engagement metric is associated with the short-form video.