Systems and methods for tracking of non-wagering account associated with gaming environment

A computer-based method, the method performed by a transaction facilitator computing system comprising instructions stored in a memory, which when executed by a processor of the transaction facilitator computing system, cause the transaction facilitator computing system to perform the method comprising:

• storing in computer memory of the transaction facilitator computing system, a unique identifier for a player that is associated with a loyalty program of an online gaming environment, wherein the unique identifier is associated with a payment card issued to the player by a financial institution on a bankcard network, and wherein the payment card is usable by the player for payment transactions at any of a plurality of merchants associated with the bank card network;
• generating a player intelligence report for the player based at least partially on the use of the general purpose reloadable prepaid card at one or more of the plurality of merchants associated with the bank card network;
• and
• providing the player intelligence report to a computing system associated with the online gaming environment;
• linking a transaction incentive to the player, wherein the transaction incentive is applicable to a payment transaction at one of the plurality of merchants associated with the bank card network;
• and
• receiving transaction-related information associated with the use of the payment card in a processing of the payment transaction at of the plurality of merchants, wherein the transaction-related information comprises a merchant identifier;
• and
• determining, as a function of the identity of the merchant identifier whether the transaction incentive is applicable to the payment transaction.

A computer-based method of player tracking, the method performed by one or more computing devices comprising instructions stored in a memory, which when executed by one or more processors of the one or more computing devices, cause the one or more computing devices to perform the method comprising:

• storing in computer memory of the one or more computing devices, a player identifier of a player for an online gaming environment, wherein the player identifier is associated with a payment card of the player, wherein the payment card is usable by the player for payment transactions at any of a plurality of merchants associated with a bank card network;
• subsequent to the use of the payment card for one or more payment transactions, receiving transaction-related information associated with the one or more payment transactions;
• generating a player intelligence report for the player based at least partially on the transaction-related information, wherein the player intelligence report identifies the one or more of the plurality of merchants;
• and
• providing the player intelligence report to a computing system associated with the online gaming environment, and wherein the player intelligence report comprises at least some of the transaction-related information.