Loading patent…
AssigneeRoku, Inc.
InventorsMehul Sanghavi, Rohit Mahto, Kelly Lee, Madhulika Taneja
Estimating the term…
Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for utilizing a content recommendation system powering a streaming media publisher channel to enhance an ad creative being shown to the user via awareness or performance campaigns. This method allows the platform to present the most relevant hyper-personalized in-channel content to the publisher platform users in endemic banners that run on the platform which then correspondingly helps drive user reach. An example embodiment operates by implementing personalized content banners that may act as a hook for channel users opening their streaming device, both active and lapsed, to enter back into the channel.
A computer-implemented method for creating dynamic banners, the computer-implemented method comprising:
A system, comprising:
A non-transitory computer-readable medium having instructions stored thereon that, when executed by at least one computing device, cause the at least one computing device to perform operations comprising:
Dependencies are inferred from the claim text.