Contextual targeted advertising platform method and devices for healthcare professionals

A method for displaying contextual targeted advertising to healthcare professionals, comprising:

• receiving in a master database a plurality of words that includes titles and keywords associated with plural distinct medical healthcare professional specialties for predetermined plural countries;
• wherein the master database includes a separate taxonomy and vocabulary for different countries and languages;
• generating, with a first processor, plural taxonomy and vocabulary based on the received plurality of words of the plural distinct medical healthcare professional specialties;
• tracking, with a second processor, a context of frequent browsing and reading history of online life sciences content of a healthcare professional user;
• creating, with the second processor, a country specific lexicon based on the titles, keywords, plural taxonomy, vocabulary, and the context of frequent browsing history for the plural distinct medical healthcare professional user specialties for each predetermined country in the master database;
• indexing, with the second processor, each country specific lexicon to have a cross-reference to predetermined standard medical terms in at least a predetermined language and a normalized nomenclature referring to the plural distinct medical healthcare professional user specialties;
• updating periodically, with the second processor, the country specific indexed lexicon with updated titles, keywords, plural taxonomy, vocabulary, and context of frequent browsing history in response to queries received in the master database from medical product advertisers;
• identifying, with the second processor, a distinct medical healthcare professional user specialty associated with the country specific indexed lexicon of the healthcare professional user based on matches in the master database with the context and the country specific indexed lexicon;
• comparing, with a third processor, contextual targeted advertising with the country specific indexed lexicon matches of an identified healthcare professional user specialist;
• and
• converting, with the third processor, advertising queries from advertisers to displayed targeted advertising presented to healthcare professional user specialists based on the country specific indexed lexicon matches.

An apparatus, comprising:

• a master database configured to receive a plurality of words that includes titles and keywords associated with plural distinct medical healthcare professional specialties for predetermined plural countries;
• a first processor configured to generate plural taxonomy and vocabulary based on the received plurality of words of the plural distinct medical healthcare professional specialties;
• a second processor configured to track a context of frequent browsing and reading history of online life sciences content of a healthcare professional user;
• a second processor coupled to the master database configured to create a country specific lexicon based on the titles, keywords, plural taxonomy, vocabulary, and the context of frequent browsing history for the plural distinct medical healthcare professional user specialties for each predetermined country in the master database;
• wherein the second processor is further configured to identify a distinct medical healthcare professional specialty associated with the healthcare professional user based on standard medical terms matches in the master database with the context;
• wherein the second processor is further configured to index each country specific lexicon to have a cross-reference to predetermined standard medical terms in at least a predetermined language and a normalized nomenclature referring to the plural distinct medical healthcare professional user specialties;
• wherein the second processor is further configured to update periodically the country specific indexed lexicon with updated titles, keywords, plural taxonomy, vocabulary, and context of frequent browsing history in response to queries received in the master database from medical product advertisers;
• wherein the second processor is further configured to identify a distinct medical healthcare professional user specialty associated with the country specific indexed lexicon of the healthcare professional user based on matches in the master database with the context and the country specific indexed lexicon;
• a third processor configured to compare contextual targeted advertising with the country matches of an identified healthcare professional user specialist;
• and
• wherein the third processor is further configured to convert advertising queries from medical product advertisers to displayed targeted advertising presented to healthcare professional user specialists based on the country specific indexed lexicon matches.