Affinity profile system and method

Abstract

A computer-implemented method of determining affinity profiles, comprises: for each of a plurality of user devices, monitoring user activity including identifying television content selected for viewing by the user of the user device; obtaining metadata concerning the selected items of television content, the metadata representing at least some properties of the selected items of television content; generating or updating a user record for the user, the user record comprising or representing the user activity and/or the associated content metadata; processing the user record to generate an affinity profile for the user based on the user record, the affinity profile comprising at least one selected affinity category or affinity category score, wherein the affinity categories are selected from a stored set of affinity categories, each representing a user's affinity for a respective subject area.

Dependencies are inferred from the claim text.