Affinity profile system and method
AssigneeThinkAnalytics Ltd.
InventorsPeter Docherty, Christopher McGuire, Edward Young
Life of this patent
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Abstract
A computer-implemented method of targeting users based on content consumption comprises: for each of a plurality of users, monitoring user activity including identifying content selected for viewing by the users; obtaining metadata concerning the selected items of content, the metadata representing at least some properties of the selected items of content; generating or updating a user record for each user, the user record comprising or representing the user activity and/or the associated content metadata; and identifying users that have below a threshold level of user activity.
Claims20
A computer-implemented method of targeting users based on content consumption comprising:
- for each of a plurality of users, monitoring user activity including identifying content selected for viewing by the users;
- obtaining metadata concerning the selected items of content, the metadata representing at least some properties of the selected items of content;
- generating or updating a user record for each user, the user record comprising or representing the user activity and/or the associated content metadata;
- and
- identifying users that have below a threshold level of user activity.
A system comprising processing circuitry configured to:
- for each of a plurality of users, monitor user activity including identifying content selected for viewing by the users;
- obtain metadata concerning the selected items of content, the metadata representing at least some properties of the selected items of content;
- generate or update a user record for the user, the user record comprising or representing the user activity and/or the associated content metadata;
- and
- identify users that have below a threshold level of user activity.
Dependencies are inferred from the claim text.