Affinity profile system and method
AssigneeThinkAnalytics Ltd.
InventorsPeter Docherty, Christopher McGuire, Edward Young
Life of this patent
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Abstract
A computer-implemented method of using affinity profiles to obtain audience segments, the method comprises: obtaining affinity profiles for a plurality of users of a content distribution system, wherein each affinity profile comprises at least one selected affinity category or affinity category score, and the affinity categories are selected from a stored set of affinity categories, each representing a user's affinity for a respective subject area; and categorizing each user into one or more of a plurality of user segments based on their affinity profile.
Claims20
A computer-implemented method of using affinity profiles to obtain audience segments, the method comprising:
- obtaining affinity profiles for a plurality of users of a content distribution system, wherein each affinity profile comprises at least one selected affinity category or affinity category score, and the affinity categories are selected from a stored set of affinity categories, each representing a user's affinity for a respective subject area;
- and
- categorizing each user into one or more of a plurality of user segments based on their affinity profile.
A system comprising processing circuitry configured to:
- obtain affinity profiles for a plurality of users of a content distribution system, wherein each affinity profile comprises at least one selected affinity category or affinity category score, and the affinity categories are selected from a stored set of affinity categories, each representing a user's affinity for a respective subject area;
- and
- categorize each user into one or more of a plurality of user segments based on their affinity profile.
Dependencies are inferred from the claim text.