Auto-refinement of search results based on monitored search activities of users

A computer storage device having computer-executable instructions embodied thereon for collecting search data and updating content based on search activity, wherein the instructions, in response to being executed by a computer system comprising one or more computing devices, cause the computer system to:

• send, to a user computing device, a an executable component, wherein the executable component is configured to be executed in response to the user computing device accessing a web page, wherein the executable component is further configured to obtain search query usage data corresponding to search queries originating at the user computing device and to generate a search record for transmission to the computer system;
• receive the search record, wherein the search record includes the search query usage data obtained by the executable component as of the time of the receiving;
• store search activity data comprising a collection of search records that includes the search record;
• based on the search activity data, select updated content for a page or entry associated with a search result that is relevant to search queries used to identify that search result;
• and
• update the page or entry to include the selected updated content.

A computer system comprising one or more computing devices, the computer system capable of collecting search data and updating content based on search activity, the computer system comprising:

• one or more processors configured to execute instructions that cause the computer system to:
• send, to a user computing device, an executable component, wherein the executable component is configured to be executed in response to the user computing device accessing a web page, wherein the executable component is further configured to obtain search query usage data corresponding to search queries originating at the user computing device and to generate a search record for transmission to the computer system,
• receive the search record, wherein the search record includes the search query usage data obtained by the executable component as of the time of the receiving;
• based on search activity data, select updated content for a page or entry associated with a search result that is relevant to search queries used to identify that search result;
• and
• update the page or entry to include the selected updated content;
• and
• one or more memories configured to store the search activity data as a collection of search records that includes the search record.