Fixing device and image forming apparatus incorporating the same

A fixing device comprising:

• a fixing rotator;
• a pressure rotator contacting an outer face of the fixing rotator to form a nip through which a recording medium conveyed in a conveyance direction passes, the pressure rotator pressing the recording medium against the fixing rotator;
• a fixing nip support having a receiving portion to receive a pressing force of the pressure rotator via the fixing rotator;
• a heat source inside a loop of the fixing rotator, the beat source having a heat generation area having a first length in a width direction orthogonal to the conveyance direction;
• and
• a reflector including:
• a contacting portion contacting the receiving portion of the fixing nip support;
• and
• a reflecting portion facing the heat source to reflect radiant heat radiated by the beat source toward an inner face of the fixing rotator, the reflecting portion having a second length in the width direction longer than the first length of the heat generation area in the width direction.