Fishing Lure

A fishing lure comprising:

• an elongate body including
• a dorsal surface having an area and including a first recess having a flat planar inner surface, the first recess having an area greater than 50% of the area of the dorsal surface and include a first end and a second end,
• a ventral surface having an area and including a second recess having a flat planar inner surface, the second recess having an area greater than 50% of the area of the ventral surface, and
• a magnet recess extending between a first recess inner surface and a second recess inner surface and having an opening located in the first recess inner surface,
• a magnet shaped to fit in the magnet recess such that no portion of the magnet extends beyond the opening in the first recess inner surface;
• a first plate having a flat planar bottom surface configured to form a releasable magnetic attachment to at least a portion the first recess inner surface via the magnet and a shape corresponding to the shape of the first recess, wherein the recess has a more pronounced slant at the first end of the recess and tapers to a smaller slant at the second end to provide a deeper portion to enable a user to press the first plate at a position corresponding to said deeper portion and facilitate releasing said magnetic attachment between the first plate and the magnet;
• and
• a second plate configured to form a releasable magnetic attachment to the second recess inner surface via the magnet and a shape corresponding to the shape of the second recess, wherein the first recess inner surface and the second recess inner surface are parallel.