A method to improve the sale of an item using a descriptor-based artificial intelligence (AI) in a computer-implemented environment comprising at least one server to hold a software for hosting an item database with a plurality of items each for sale to consumers being defined with a plurality of initial descriptors, and an AI module to access each items in the database and read the initial descriptors associated with each of the items and apply least one mask for processing the initial descriptors into a heightened descriptor for each of the items in the database, and a module for adding the heightened descriptor back to the database for each of the items and a module for using the heightened descriptor, the method including the steps of:
- securing information regarding a client or user's desire associated with one or more heightened descriptor;
- searching and indexing the database for items having a high range value of the heightened descriptor secured from client or user;
- matching the client or user's desire with at least one item in the database;
- and
- use of a recommendation module to present to the client or user the items from the database matched.